Free tool
CTR Calculator
Calculate click-through rate, and paste a Search Console export to find the queries and pages that get fewer clicks than they should for their position.
Calculate CTR
Click-through rate
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At the target CTR
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Find low-CTR queries or pages in your Search Console data
In Search Console, open Performance → Search results, choose the Queries or Pages tab, export (Google Sheets or CSV) and paste the table here, header row included. Columns: query or page, clicks, impressions, CTR, position.
| Query or page | Position | Impressions | CTR | Median CTR at this position | Clicks if at median |
|---|
How to use the CTR calculator
To calculate CTR, enter clicks and impressions. Add a target CTR to see how many clicks the same impressions would bring at that rate.
To find low-CTR pages or queries:
- In Search Console, open Performance → Search results for the last 3 months.
- Choose the Queries or Pages tab and export it (CSV or Google Sheets).
- Paste the table, header row included. The calculator reads the query or page, clicks, impressions and position from each row.
- Set the minimum impressions, so pages with too little data are left out.
How the comparison works
Rows are grouped by average position: 1–3, 4–10, 11–20 and 21+. For each row, the calculator compares its CTR with the median CTR of your own rows in the same group, and estimates the clicks it would get at that median:
clicks if at median = impressions × (median CTR − current CTR)
It uses your own data rather than an industry CTR curve, because CTR varies so much by query type and search features that outside averages are often misleading. A group needs at least 3 rows to be compared.
The rows at the top are where better titles and descriptions are most likely to pay off. Check them with our title tag length checker, and track CTR alongside the other SEO KPIs that show whether SEO is working. Fewer clicks per search is a trend across markets: in 2024, 58.5% of US Google searches ended without a click.
Frequently asked questions
How do you calculate CTR?
CTR (click-through rate) = clicks ÷ impressions × 100. If a page had 120 clicks from 4,800 impressions, its CTR is 2.5%. Search Console shows the same calculation as "Average CTR" in the Performance report.
What is a good CTR for SEO?
There is no single good number: CTR depends heavily on position, the type of query and what else is on the results page (ads, AI Overviews, maps, videos). Compare a page with your own pages at similar positions, which is what the Search Console part of this calculator does.
Why is my CTR low even though my ranking is good?
Usually the title and description don't match what people searched for, a competitor's result looks more useful, or the results page has features that take clicks before the organic results. Branded and navigational queries also behave very differently from informational ones.
Why has my CTR dropped?
Common causes are more impressions at lower positions (which lowers the average), new SERP features such as AI Overviews, seasonality, or a title Google rewrote. Check the change per query and page, not only site-wide.
Is my Search Console data sent anywhere?
No. The calculator runs entirely in your browser. What you paste is not uploaded or stored.
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