SEO and digital marketing guides
Guides from the DigitalUs Media team on SEO, technical SEO, link building, content marketing, keyword research and digital advertising.
Link Building and Negative SEO
The link building strategies that still work all come down to giving other sites a reason to link. Here are eight of them, and the shortcuts that break Google's rules.
6 min read
Technical SEO and Indexing
Usually not. The page points to another URL as its canonical, Google agreed, and the canonical is indexed. Here's when it is worth a closer look.
4 min read
Content and Keyword Research
A content audit is a page-by-page review of your site that ends in one decision per URL: keep, update, merge, redirect or remove. Here is the process, with our own site as the example.
7 min read
Technical SEO and Indexing
Google found two or more versions of a page, you didn't say which one is the main one, so Google picked. Often that's fine; here's when to fix it.
5 min read
SEO Strategy for Businesses
Choose an SEO agency by what it can explain and prove, not by what it promises. Here are 15 questions to ask, the answers to listen for, and 8 red flags.
6 min read
Technical SEO and Indexing
Google knows the URL exists but hasn't fetched it yet. Usually that's a signal about server capacity, low-value URLs or weak internal links. Here is how to fix it.
4 min read
SEO Strategy for Businesses
The SEO KPIs that matter are clicks, conversions and indexed pages, not one average position. Here are 12 metrics, where to find them and how to read them.
7 min read
Technical SEO and Indexing
Google visited the page and decided not to index it, for now. Here is how to tell whether that's a problem, what usually causes it and what to fix.
5 min read
Technical SEO and Indexing
A technical SEO audit checks whether Google can crawl, render and index your site. These are the 40 checks we run, in order, with examples from our own site.
8 min read
Link Building and Negative SEO
Negative SEO is any attempt to hurt another site's rankings from the outside. Google says it ignores most of it. Our own data shows why small sites should still watch for it.
5 min read
Link Building and Negative SEO
Export your referring domains, then look at anchors, domain names, traffic and timing. Most bad links can be ignored; a few patterns need action.
5 min read
Link Building and Negative SEO
A disavow file is a plain .txt list of links you want Google to ignore. Here is the format, real examples, how to upload it, and when not to use it.
6 min read
This blog is DigitalUs Media’s library of practical SEO guides: technical SEO and indexing, link building and negative SEO, content and keyword research, and SEO strategy. It’s written for marketing managers and business owners who want to grow through search, often in more than one market, and who want to understand what’s happening on their own site.
The articles are grouped into four topics. Each topic page lists all of its guides, followed by a short reading order and answers to common questions.
Guides to crawling, indexing and the statuses in Search Console’s Page indexing report. The Technical SEO and Indexing section opens with the technical SEO audit checklist, the 40 checks we run in order.
How sites earn links that count, how to recognize spam links and when a disavow file actually helps. All of it is collected under Link Building and Negative SEO.
Keyword research, content audits and writing pages that people and AI answers can use. Browse every guide under Content and Keyword Research.
Planning, hiring and measuring SEO, for the people who make the decisions. These guides sit under SEO Strategy for Businesses.
Google’s guide to helpful, reliable, people-first content asks whether content shows clear sourcing and first-hand expertise. Our writing brief turns that into rules every article follows:
In our view, a guide is only useful if you can check where each claim comes from. If you’d rather have help than do the work yourself, each topic here connects to one of our SEO and digital marketing services.
Marketing managers and business owners who want to grow through search, often in more than one market, and who want to understand what is happening on their site rather than take an agency's word for it.
From primary sources listed in each article's Sources box, mostly Google's own documentation, and from our own site's Search Console, Ahrefs and migration data, which is always labelled as ours. We don't publish invented client results or 'studies show' claims.
It depends on the question. If pages aren't showing up in Google, start with the technical SEO audit checklist; if your backlinks look suspicious, start with our negative SEO case study; if you're deciding who should do your SEO, start with the guide to choosing an SEO agency.
No. Google says no one can guarantee a #1 ranking, and we don't promise one either. The guides explain what Google documents and what we've seen on our own site, so you can make informed decisions.